SaaS Content Marketing
I write content that makes your users think: 'Finally, someone who actually understands this.' Most SaaS content is useless. It's keyword-stuffed SEO garbage, fluffy thought leadership that says nothing, or feature lists that don't explain why someone should care.
I write the opposite: clear, accurate, technical content that helps your users understand what your product does and why it matters.
What I Do
Product Immersion
Before I write anything, I learn your product. I use it, talk to your team, review competitors, and study how your users actually talk (support tickets, reviews, sales calls). Content written by people who don't understand your product is obvious. And it doesn't convert.
Content Across The Full Journey
- Educational Content: Industry problem breakdowns, workflow explanations, how-to guides, trend analysis.
- Product Education: Feature explainers, workflow walkthroughs, use case deep-dives, integration guides.
- Decision Content: Honest comparison pages, alternative pages, ROI frameworks, migration guides.
- Post-Purchase: Advanced use cases, power user guides, case studies.
Research & Accuracy
Every piece includes subject matter research, technical accuracy checks, and competitive intelligence. I write how your users think, not how marketers talk.
Full Operations
Strategy, outlines, writing, editing, publishing, optimization. I handle everything.
Why This Works
Technical Accuracy Builds Trust
Your buyers are smart. They can tell when content is written by someone who doesn't understand the product. I write for technical, informed buyers. The kind who actually convert.
Narrative Structure
Good content has a point. It takes the reader on a journey: here's the problem, why it's hard, how to think about solutions, where our product fits.
Product Clarity
The content process forces clarity. What problem do you solve? Who is it for? What makes you different? If you can't answer these clearly, your content won't work.
This Is For You If
- Your product is complex (requires explanation, not hype)
- Your buyers are technical or informed
- You're willing to collaborate (I need access to your product and team)
- You value quality over quantity
- You want content that converts
Timeline
Month 1
Product understanding, strategy, first 4-6 pieces published
Months 2-3
Consistent publishing, traffic compounding, content system taking shape
Months 4-6
Content library built, clear conversion patterns, higher qualified traffic, lower acquisition cost
Ready to start?
Let's discuss how this fits your specific needs.
Book a Strategy Call